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• A word from case participants 2012

   

  Suitable for Business 2012 was won by Anne Bech, Lene Wie Krog, Sofie Nielsen and Stine Ilum - four anthropologists from Copenhagen University. We have received some comments from the winner team, which we have permission and possibility to share.

   Lene Wie Krog tells: “Suitable for Business was a very valuable experience, one that I will remember in the years to come. I learned a lot about the strengths and weaknesses of my own field of study and I enjoyed listening to the speakers at the conference. Furthermore, being part of Suitable for Business has opened new doors for me career wise and I can't wait to explore the new possibilities.”

  
  

  Anne Bech says: “It was a really nice opportunity to meet students from other "soft" disciplines who are also interested in getting hands on experience with case solving and private business. It was nice to meet the jury, the real life businessmen, and to solve a real life case. I got a kick out of presenting our case solution the 2nd time for the entire jury and audience. It was really nice and funny to present our ideas and find out that they were actually really cool. The pep talks we got along the way were extremely helpful - the guys from venture cap are really talented!”

  
  

  Sofie Nielsen also had a positive experience: “I learned a lot about the business world and what it takes to enter it as a social scientist, met a lot of interesting people and listened to some really exciting speakers”, and she continues “it is hard to point out one thing that was the best at Suitable for Business. If I have to, I would have to say, that I was very inspired by meeting so many other students with the same goal and the same wish as me: to show that human and social sciences are valuable for the business world. But then again, it was also very inspiring to hear all the different speakers, who made me reflect upon what I myself can do, to show the business world, that I have skills to offer.”

  
  

  Anne Bech hopes to use the winner check from Unibrew for a trip to Berlin. The team also received the audience price, which included concert tickets from Nordisk Film and Pumpehuset.

• The Power of Anthropology

  Earlier today a team consisting of four anthropologists from Copenhagen University was announced as the winner of this year's Suitable for Business Case Conference. Their vision of an 'Urban Oasis' won over the majority of the judges as well as the audience and the four ladies took home both of the prizes available; four thousand kroner for the former and a goodie bag for the latter. The team, which consisted of Anne Bech, Lene Wie Krog, Sofie Nielsen and Stine Ilum were clearly overwhelmed upon being named the winners; as they put it, "we have hereby shown that anthropology is not just about a small island in the Pacific or a distant tribe in Africa." 
  
  Many different solutions were presented and many creative ideas expressed. We at Suitable for Business were amazed at the inspiration and inventiveness presented and proud that you chose our case competition as the platform from which to excel! We would like to thank all the participants as well as the judges for an inspiring event which proves how Suitable the humanities and social sciences truly are!
  
  To view more pictures from today, check out our Facebook page.

• Pumpehuset: the Suitable for Business Case 2012

  We are proud to reveal Pumpehuset as this year’s case! Pumpehuset is widely known as a concert venue in downtown Copenhagen. The creative duo Ronnie Hansen (current CEO) and Kristoffer Bramsen own the house together with the big media company Nordisk Film. The venue focuses mainly on subcultures, but it needs to expand its business and get new ideas from the ambitious and innovative case participants.

• The Suitables: a Night with Future Navigator

  Last night, Suitable for Business invited the case participants to spend an evening in the company of Future Navigator. The people of Future Navigator concentrate their efforts on bringing out the best in people and helping them visualise their better tomorrow through Future Based Ideas Development. The goal is to empower people in their ability and foundation to create new meaningful concepts and services. In other words, using the future as a springboard for success – today.

   

  We were joined by Henrik Good Hovgaard who gave us a presentation on realising one’s passion: “people don’t buy what you do but why you do it.”

• Pumpehuset: the Suitable for Business Case 2012

  We are proud to reveal Pumpehuset as this year’s case! Pumpehuset is widely known as a concert venue in downtown Copenhagen. The creative duo Ronnie Hansen (current CEO) and Kristoffer Bramsen own the house together with the big media company Nordisk Film. The venue focuses mainly on subcultures, but it needs to expand its business and get new ideas from the ambitious and innovative case participants.